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[潮流服饰] Aymmy in the batty girls

Aymmy in the batty girls

Seto Ayumi’s fashion brand “Aymmy in the batty girls”(Aymmy) is going to make a debut in spring 2014. Seto Ayumi is a representative model as an aomoji-kei model. She direct and design the brand all by herself, which is the first case for harajuku/aomoji-kei model to start up her own real fashion brand.

Aymmy’s concept is street style with mixture of POP and Edgy styles based on American culture. It is a root for fashion style of Seto herself.
The brand focuses on lifestyle of “Aymmy”, an imaginary girl who was born and raised in L.A. It represents fashion style of real girls who enjoys her original fashion, such as rock, punk and skater style. It’s a little eccentric fashion style based on American culture.

The brand has four main categories as Kidz, SK8(skate), SCHOOL, and ROCK. “Aymmy” proposes total coordination of items which Seto Ayumi herself loves to wear. Seto produces original items with her gifted sense of fashion.










P/S: 我只貼服飾介紹的部分,其餘內容是已過的“HARAJUKU KAWAii!! FES2013”活動跟漢堡。如果想看整個報道就點入原文連接。)
原文:tokyogirlsupdate.com/aymmy-in-the-batty-girls-debut-20130910325

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